As of July 2025, sellers can enroll eligible FBA products in Vine before the listing goes live. That means you can collect reviews pre-launch, up to 30, from Vine Voices.

In the dynamic and often turbulent world of Amazon selling, customer reviews are the bedrock of success. They build trust, drive conversions, and significantly influence a product's visibility and ranking. For years, sellers have sought legitimate (and sometimes less legitimate) ways to accumulate reviews, with the Amazon Vine program standing out as a compliant and effective channel for generating early, authentic feedback. However, a recent shift in Amazon's enforcement, pa